You are reading about: "Brand development in forex and crypto: Most expensive domain names [Infographic]"
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The forex news portal ForexNewsNow.com published a research into popular topics of marketing for brokers: brand development and brand awareness.
Have you ever been called by a random number, sometimes even from another country?
For some reason, you pick it up and you hear an accented guy talk to you about the stock market or the Forex market and you ask yourself why you are being called or what is this all about. Well, this is telemarketing. Employees from call centers are cold calling potential customers and trying to sell a product.
Telemarketing is a form of marketing that many brokers take, even though it is not very efficient.
Sponsorship is another way to gain brand exposure. Have you ever seen some sports group or a website or anything really, being sponsored by a broker?
It is weird to see all these brokers associate themselves with things or people who are not connected to their products at all. This is another form of marketing.
Targeted brand development in forex and crypto
One of the key features of a successful business in the 21st century is a targeted marketing campaign, good brand awareness and increasing customer loyalty: When people think of a specific problem that you provide solution for, you want your brand to be associated with it. One way to achieve this is via a good domain name.
In the research ForexNewsNow found out that most times, crypto and forex brokers opt for a really crisp domain name.
It must be easy to remember and ideally, it will be recalled when a specific product is mentioned.
For example, the owner of Crypto.com (which sold for $10 million), wants to make it easy to find their webpage whenever you want to discuss cryptocurrencies. With a domain name like this, a previous visitor is very likely to come again. This creates organic and direct traffic which can be leveraged to generate income.
You can check out the listing of these domain names that we featured from ForexNewsNow down below.
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