Cryptocurrency Branding 101: How to Name a Cryptocurrency

The Perfect Name For Your Cryptocurrency Is Out There. Here’s How To Find It
You are reading about: "Cryptocurrency Branding 101: How to Name a Cryptocurrency"

By Guest

Published February 17, 2019

Republished from
with permission

Naming your business has become a vital part of launching your cryptocurrency.

The name will be the first thing that your potential user base will notice.

As you know, the cryptocurrency market can be so competitive in 2019. Your name needs to set you apart from the competition, draw people in and effectively sum up your brand.

The Challenge: Outline your brand

Even though naming can be a challenge for many crypto entrepreneurs, it should not have to feel like you’re stepping off an edge of a cliff with a blindfold over your eyes.

If you can follow the following three steps, you can organize your name ideas and get the most out of your cryptocurrency name.

Step One: Mission and Vision

Jot down a couple of current cryptocurrency names that you know are successful.

Simple, but it will really help you when it comes to brainstorming the ideas for your own brand name.

It is important to separate the process clearly: First, create a list of a few of your favorite existing brand names, only then begin to analyze them. You can get some inspiration from our directory of blockchain tech businesses.

Go through your list of catchy crypto business names to give yourself a head start on the naming process. You should be taking notes about what you specifically enjoy about each of the business name and why it is effective for the company.

Once you dissect all of your top existing business names, you will be able to reveal the direction that you want your naming process to take.

  • Make sure you take notes on what exactly it is that you like about the names you are noting.
  • Also write down if you want to capture a similar vibe to any of the names on your list.

Look ahead.

When coming up with a successful crypto brand name, you need to keep your eyes on the prize: Focus on where your business will go in the future.

Consider where you see your brand at in the next five years and even in the next 10 years. Will you be in a different place than where your brand is today?

If you want to create an innovative company that might grow into different areas in the future, you should be mindful when picking a name so you don’t pigeonhole yourself into a name with too narrow a scope.

Try to be concise when you summarize your mission and vision in a couple of short project statements like these examples:

  • We need a name that captures our hip, special approach to tokenization.
  • We need a name that establishes us as a youthful, energetic dApp game brand.
  • We need a name that hints at our environmentally conscious business practices.

Why not get started by writing out a few project statements for your own startup based on your own values and beliefs.

Step Two: Get Creative

Gather some prospective names.

Brainstorm crypto business name ideas and write down a few potential examples based on every type of name that’s on the list you made in the first step.

This can be a really helpful step in the process to give you a good idea of what you’re looking for.

At this stage, go for the bulk: The more names you come up with, the better. This is how the idea of what name you want can start to crystallize.

Narrow your list.

Now that you have created a list of name candidates with a variety of ideas, you can start crossing off the names that don’t fit the vibe of your startup.

Keep crossing off names until you have only a few left and let it sit for a bit.

Discussing the short list with your team, an advisor and anyone else with a fresh insight will help you decide on the one brand name to go for.

Step Three: Check your Boxes

Before you set on a brand name for good, assess your risk with trademark validation.

Trademark validation for your cryptocurrency name is a useful way to ensure that your name is secure.

Running a trademark risk will give you the peace of mind that the name isn’t already in use by another project. If your name is too similar to another cryptocurrency, you may actually be in trouble in terms of trademark law - and the space is indeed getting crowded.

Make sure that you are proactive about protecting your name. If you evaluate your trademark risk before you lock in the name, you will be able to prevent any potential complicated legal issues.


Coming up with a strong brand name can feel like a daunting task for many entrepreneurs, not only in the blockchain business.

So much of your company’s success rests upon the name that you choose.

Your brand’s name should be the sum of your cryptocurrency’s identity, and it should serve as a point of connection between you and your audience.

Even if you feel like all the best names are already taken, don’t worry, the perfect name for your cryptocurrency is out there waiting for you to find it.

This article, mainly targeting the entrepreneurs among you, is a guest post by Grant Polachek of Squadhelp. Grant is the Director of Marketing at Inc 500 company, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning company name ideas.

Also Read: Blockchain consortia for trade finance: (Full Data File) Leaderboard of Blockchain Tech Startups

Data is beautiful

Blockchain Technology in Mobile App Market: State of the Industry 2020

Blockchain is currently at the top among the new trending technologies that came up in recent years. It is a remarkable innovation for our ever more digitalised world. Blockchain is mostly known as decentralized network,...

Published September 04, 2020 by Daniel M.
Editor's note: We still have plenty of work ahead to see blockchain-based mobile apps solving problems based on the real-world needs.
Tagged as Infographics

New Horizons in Fintech: Payments, Big Data and Partnerships [Infographic]

The global fintech market saw a period of consolidation in 2018, which is exactly what we saw also in terms of price evaluation of crypto assets. In spite of the “crypto winter”, which is apparently...

Published April 03, 2019 by Diana
Editor's note: Fintechs did what every sensible crypto business did during the crypto bear: They used the void to build things.
Tagged as Infographics

Brand development in forex and crypto: Most expensive domain names [Infographic]

Crypto infographics - Most expensive domain names in forex and crypto. Targeted brand development in forex and crypto with domain names.

Published October 12, 2018 by LK / forexnewsnow
Editor's note: Crypto and forex brokers go for crisp domain names.
Tagged as Infographics

Top 8 Women in Blockchain Tech [Infographic]

When it comes to women in crypto, the pre-2016 OG heads will probably come up with names like Alena Vranova and Blythe Masters. Alena Vranova is the former CEO of Satoshi Labs, the company that...

Published November 14, 2018 by Guest
Editor's note: Two OG crypto women that you don't hear much of anymore plus a crypto infographic about 8 women who work in blockchain tech.
Tagged as Infographics

Infographic: Blockchain Technology, Ledgers, Blocks and the Role of Price

Blockchain technology 101: What is blockchain, what types of blockchains exist and what role does the cryptocurrency price play.

Published July 31, 2018 by Guest
Editor's note: What is blockchain, what types of blockchains exist and what role plays the price of cryptocurrencies.
Tagged as Infographics

Infographic: The Good And The Bad Of ICOs

Infographic: The good and bad of ICOs - Which token sales raised the most money in 2018?

Published May 30, 2018 by Hristina
Editor's note: Despite the DAO failure, ICOs grew into an established form of startup funding.
Tagged as Infographics

The Business of Esports: All The Numbers [Infographic]

Esports is a rapidly emerging category as a real sport. It’s even beginning to compete with traditional sports.

Published April 30, 2019 by Guest

Tagged as Infographics

Shocking Facts About Cryptocurrency Heists [Infographic]

If there is one question in the history of Bitcoin that cannot be answered with anything more than an estimate, it is the problem of how much of Bitcoin’s supply is actually ever available on...

Published March 26, 2019 by Diana
Editor's note: Cryptojacking, ICO exits, scams, malware, fraud - outrageous amounts of cryptomoney have changed hands through illicit activity.
Tagged as Infographics

Comparing Forex Market with Crypto Markets [Infographic]

One of the few metrics that cryptocurrency markets have in common with the forex markets in 2018 is the high percentage of total trades being located on few most popular markets.

Published June 10, 2018 by Guest
Editor's note: Still a long way to go for crypto markets.
Tagged as Infographics

East vs. West: Which One Sides More With Blockchain?

Digital cash schemes were the holy grail of the late 90s, but since the bitcoin blockchain was invented, suddenly nobody in the West cares.

Published April 09, 2019 by Guest
Editor's note: Digital cash schemes were the holy grail of the late 90s, but since the bitcoin blockchain was invented, suddenly nobody in the West cares.
Tagged as Infographics

Blockchain Consortium in Trade Finance: 6 Notable Networks [Infographic]

The success of trade finance blockchain implementations depends on how widely they are adopted. That's why we have seen businesses form consortia based on similar interests.

Published October 21, 2018 by Guest

Tagged as Infographics

Real-world companies that accept crypto payments [Infographic]

Infographic - Graphic map of businesses that let customers pay in bitcoin.

Published May 31, 2018 by Guest
Editor's note: Graphic map of businesses that let customers pay in bitcoin.
Tagged as Infographics

Infographic: Blockchain Hacks & Crypto Trading Platform heists 2018 vs 2017

Blockchain infographic comparing the biggest crypto heists of 2018 and 2017. In 2017 the focus lied more on ICOs, smart contracts and wallet.

Published July 10, 2018 by JMT
Editor's note: In 2017 the focus lied more on ICOs, smart contracts and wallet.
Tagged as Infographics

15 crypto kings that are making history with their engagement in the field of cryptocurrencies

Coining The Bucks With Cryptocurrencies Have you ever wondered how much masters of the cryptocurrencies are worth? Like the guy who founded Ethereum, or the one who started Ripple, for example. The answer, in short,...

Published May 30, 2018 by Guest
Editor's note: Infographic: 15 ultra-rich blockchain entrepreneurs and how they get into crypto
Tagged as Infographics

How Blockchain Disrupts Business [Infographic]

Published May 31, 2018 by Guest

Tagged as Infographics

How to spot cryptocurrency scams

Published May 30, 2018 by Guest
Editor's note: Infographic by the NOAHcoin team
Tagged as Infographics

All Infographics

Industry News Releases

Editor: Diana

Editor for all TDOU’s publications.


comments powered by Disqus
About the Author
By Guest

Also by Guest

Powered by Contentful

Supported by AltcoinTrading.NET